Apple is expected to change its iPhone release strategy, starting in fall 2026 with the iPhone 18 Pro, iPhone 18 Pro Max, and possibly its first foldable phone. The standard iPhone 18, iPhone 18e, and a refreshed iPhone Air may follow in spring 2027. Bloomberg's Mark Gurman reports that Apple is moving away from its traditional fall-only launches due to pressure on teams and suppliers. From 2026 onward, Apple may release five to six models yearly, giving customers more choices throughout the year.
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